To ensure consistent, coherent, and recognizable communication, Fondazione Bruno
Kessler provides two essential tools:
- Brand Book – outlines the visual identity and usage guidelines.
- Kit di Comunicazione – contains materials and templates useful for producing
institutional content.
These tools assist staff in ensuring that each message reflects FBK’s values, mission, and image.
Brand Book
- The Brand Book protects and strengthens the Foundation'ss visual identity, providing rules and guidelines for the use of the logo, colors, fonts, and communication style.
The main objectives are: - Strengthen brand identity.
- Standardize communication across all channels.
- Facilitate collaboration with partners, institutions, and stakeholders.
Communication Kit
The Communication Kit was created to ensure that communication activities and
informational materials for the FBK brand are homogeneous and consistent. It includes essential elements to keep in mind when producing communication materials:
Content Sources
To enrich communication, information materials featuring FBK are available:
Use of resources
Images
FBK photo archive
The Bruno Kessler Foundation photo archive contains professional images of FBK people, activities, and facilities, accessible to staff via the Communication Kit.
Acquisition of images for a fee
In the case of strategic initiatives, internal staff may request the acquisition of images for a fee. Such requests must be agreed upon with the Communication and External Relations Unit and forwarded to [email protected].
Third-party images
For images provided free of charge by third-party authors (e.g., speakers, collaborators, interns), it is necessary to acquire and retain transfer agreements or consent forms, specifying the clauses of non-contestation of copyright and indemnity for FBK.
Internally created images
Images created by FBK staff, without artistic content, may be used freely by the Foundation, with the obligation to cite the author, date, and year of creation in the credits.
For requests relating to ad hoc photographs, please contact the Communication and External Relations Unit: [email protected]
Audio-Video Material
For requests regarding archived audio-video content or new productions, please contact the Communication and External Relations Unit: [email protected]
Video productions
- FBK collaborates with a selection of external operators to cover strategic events.
- Other productions are evaluated based on their strategic relevance and actual use.